PRIME X
Istanbul – June, 2025 – BlockDown Festival, the flagship cultural experience of Web3, founded by web3 marketing agency EAK Digital, returns with a groundbreaking announcement: the world’s first AI Agent-led music festival, set to take place during Istanbul Blockchain Week 2025.
The event, scheduled for 26th of June, will be held at Klein Phönix in Maslak – Istanbul’s most iconic electronic music venue – in collaboration with Pudgy Penguins, one of the most globally recognized brands in Web3.
Blending AI, world-class DJs, and Web3 culture, the festival will deliver an immersive, interactive experience, offering a fresh take on the fusion of music, technology, and culture.
A festival born from innovation
Originally launched during the global pandemic as a virtual celebration of decentralized culture, BlockDown Festival quickly rose to prominence with seven metaverse editions and two real-world events in Portugal and Croatia. Featuring early appearances from Akon, McLaren F1, PSG FC, and Bored Ape Yacht Club, the festival has consistently bridged cutting-edge technology with unforgettable cultural moments.
Now, BlockDown is set to break new ground once again – blending AI, music, and community to deliver a truly next-generation festival experience.
What to expect at the BlockDown Festival?
This year’s festival will introduce interactive AI elements designed to engage attendees and create memorable, real-time experiences. Guests can expect immersive visuals, AI-enhanced performances, and unique opportunities to explore the intersection of technology, music, and digital culture.
Designed to blur the lines between the physical and digital, these activities aim to enhance the overall festival journey with creativity and culture.
Blending culture, community, and innovation
The event marks the official launch of Pudgy Penguins Turkiye, introducing the globally beloved brand to a new regional audience. The debut will be showcased on the global stage of Istanbul Blockchain Week, highlighting the growing influence of Web3 culture in the region.
Cheryl Law, Head of Asia at Pudgy Penguins, commented:
“While the world is talking about AI’s potential, we’re focused on its emotional impact. At Pudgy Penguins, we see AI not as a gimmick, but as a tool to amplify human connection. BlockDown Festival gives us a chance to explore how technology can be used not to replace people, but to bring them closer together through play, music and cultural expression”
Commenting on the launch, Erhan Korhaliller, founder of Istanbul Blockchain Week, said:
“This collaboration marks a major step forward in how we experience Web3 culture. By teaming up with Pudgy Penguins and harnessing the power of AI, we’re creating a one-of-a-kind experience that blurs the lines between technology, storytelling, and community.”
Aaron Teng, APAC CEO of Igloo Asia, added:
“BlockDown Festival is redefining the future of digital entertainment, and we’re proud to be part of this moment.
“It’s exciting to see this kind of innovation debut in a region as vibrant and fast-growing as Turkiye, where creative technology can shape the future of community-driven entertainment and unlock new ways for people to connect and express themselves.”
As Istanbul Blockchain Week 2025 approaches, BlockDown Festival promises to set new standards for immersive entertainment in the Web3 space. With its innovative use of AI technology, world-class music lineup, and vibrant community engagement, the festival invites attendees to experience the future of cultural celebration.
Join us on 26th June at Klein Phönix in Istanbul for an unforgettable journey into the next era of music and digital culture.
