Daniel Walker
Trump Media Group has struck a major partnership with Yorkville Acquisition Corp., a Nasdaq-listed SPAC, to establish a new entity dedicated to acquiring and managing Cronos’s CRO token. The new firm, named Trump Media Group CRO Strategy, is set to launch with an initial capitalization of $6.42 billion combining cash, warrants, and digital assets.
Upon completion, Trump Media, Yorkville, and Crypto.com will serve as the founding partners. The company also plans to debut on Nasdaq under the ticker MCGA, aligning closely with Trump’s political branding. Importantly, all founding shareholders agreed to a 12-month lock-up period, followed by a phased three-year release of their holdings.
Following the announcement, CRO’s price surged over 21% to $0.19452, according to PRIME data.
CRO Treasury and Funding Structure
The deal will inject approximately $1 billion worth of CRO tokens into the treasury, representing around 19% of CRO’s total market cap at the time of the announcement.
Additional funding includes:
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$200 million in cash contributions
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$220 million from warrant exercises
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A $5 billion equity line of credit arranged by Yorkville, ensuring future purchasing power for more CRO acquisitions.
The new entity also aims to stake its CRO holdings, generating a steady revenue stream. Executives believe this strategy will create a flywheel effect, where increased staking activity boosts CRO’s value, enabling further expansion and stronger integration across financial ecosystems.
Crypto.com CEO Kris Marszalek highlighted the scale of the deal, stating:
“The size and structure of this initiative go beyond the current market capitalization of CRO. With over $400 million in direct commitments and an additional $5 billion facility, this project sets a new benchmark for digital asset treasuries.”
Trump Media’s Expanding Role in Crypto
This collaboration also strengthens the integration between Trump Media and the Cronos ecosystem. Trump Media’s social platform Truth Social is expected to adopt CRO as its native token.
Recent disclosures show:
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Trump Media has already purchased $105 million worth of CRO
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Crypto.com has invested $50 million into Trump Media shares
Together, these transactions push the group’s overall CRO exposure close to 7 billion tokens.
Devin Nunes, Chairman and CEO of Trump Media & Technology Group, emphasized the firm’s long-term vision:
“This deal underscores our bullish stance on digital assets. Financial markets are becoming more digital every day, and companies are positioning themselves by establishing strong digital treasuries anchored in assets with expanding real-world utility.”
