Étienne Girard
In a move poised to shake up both the crypto and traditional finance sectors, the parent company of Donald Trump’s Truth Social platform has officially signed a binding agreement with Crypto.com and Yorkville America Digital to develop and launch a suite of crypto-focused ETFs and digital financial products under the Truth.Fi brand.
The finalized deal builds on a preliminary arrangement announced last month and sets the stage for Truth Media & Technology Group (TMTG) to enter the exchange-traded product space, blending blockchain innovation with a “Made in America” ethos.
Crypto.com to Power Infrastructure for Truth.Fi’s ETF Lineup
Under the agreement, Crypto.com will supply the backend infrastructure, custody services, and liquidity in the form of various cryptocurrencies. The upcoming exchange-traded products are expected to combine a range of crypto equities, Bitcoin, and altcoins, all curated with a pro-America investment strategy.
“Crypto.com has always aimed to bridge the gap between crypto and traditional markets,” said CEO Kris Marszalek. “This partnership with Trump Media will leverage our global reach to bring these ETFs to investors worldwide.”
The products will be accessible internationally — including in the United States, Europe, and Asia — through established financial platforms. Distribution will be managed via Crypto.com’s registered broker-dealer, Foris Capital US LLC, while Davis Polk & Wardwell LLP will serve as legal advisors during the development process.
Truth Media Expands Beyond Social into Financial Innovation
Truth.Fi, the fintech arm of Trump Media, was launched in early 2025 shortly after Trump returned to the political spotlight. The brand complements Truth Social and streaming service Truth+ as part of a broader push into decentralized finance and blockchain-backed services.
Donald Trump himself remains highly involved in the digital asset space, serving as Chief Crypto Advocate for World Liberty Financial, a DeFi project supported by several Trump family members.
“Diversifying into the financial and digital asset sectors is a major milestone for TMTG,” said CEO Devin Nunes. “We’re proud to partner with Crypto.com and Yorkville America Digital to launch products that reflect strong confidence in both America’s economic future and the rise of blockchain-based assets.”
Launch Set for Late 2025 with ‘America-First’ Investment Theme
The ETFs are scheduled to roll out gradually by the end of 2025, pending approval from regulatory authorities. In addition to the ETF offerings, Truth.Fi will also introduce a set of Separately Managed Accounts (SMAs) — to be overseen with support from Charles Schwab, acting as custodian and advisor.
TMTG’s board recently approved allocating up to $250 million from company reserves to fund these upcoming financial services products, reflecting the firm’s growing commitment to becoming a significant player in fintech.
A prior press release hinted that the fund will also support investments in Cronos (CRO), the native utility token of the Crypto.com ecosystem, as well as U.S.-based energy sector equities.
“This agreement represents a key turning point for Yorkville America Digital,” said CEO Troy Rillo. “We believe the market is ready for innovative, American-led ETF products, and we anticipate strong demand as we prepare for the launch.”
