Thumzup Media Aims for Massive Bitcoin Treasury Growth With $200M Capital Raise

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Thumzup Media Corporation, a digital advertising platform connecting brands with social media influencers, has revealed plans to expand its Bitcoin holdings by over 100x, according to a recent SEC filing.

The company currently owns approximately $1.8 million worth of Bitcoin, amounting to 19.106 BTC, all securely custodied by Coinbase. Now, Thumzup seeks to raise up to $200 million through a mix of common stock, warrants, and other investment instruments. While a large portion of the proceeds will be allocated to increasing the company’s BTC treasury, funds may also be used for general operational purposes.

The company’s Bitcoin accumulation strategy began earlier this year, shortly after its Nasdaq listing in October 2024. Since then, shares trading under the ticker TZUP have surged by nearly 50% year-to-date, largely coinciding with the firm’s BTC acquisition push.

Industry observers quickly took notice. Michael Saylor, the face of corporate Bitcoin adoption through Strategy, reacted on X by asking, “The next Strategy?”, highlighting Thumzup’s bold move into digital assets.

A Dual-Focus Growth Strategy: AdTech Meets Crypto

While aggressively building its crypto treasury, Thumzup has not lost sight of its core business. The firm recently announced the onboarding of 900 new advertisers to its influencer marketing platform, reinforcing its mission to bridge brands and creators in a scalable way. However, the press release made no mention of the ongoing Bitcoin-focused treasury strategy, leaving some investors to read between the lines.

Crypto Corporate Trends Continue to Gain Steam

Thumzup is far from alone in this trend. Other publicly traded companies are also doubling down on crypto reserves:

• DeFi Development Corp is actively acquiring Solana (SOL).

• Japan-based Metaplanet is preparing to launch a U.S. subsidiary specifically to fuel Bitcoin purchases.

These moves reflect a broader institutional embrace of cryptocurrencies, where companies are not just integrating blockchain into operations, but repositioning themselves as digital asset holders at their core.