Chiara Bianchi
The Smarter Web Company, a British web design firm turned bitcoin treasury powerhouse, has acquired an additional 275 BTC for £21.88 million ($29.75 million), according to an announcement made on Friday. The acquisition was made at an average price of £79,563 ($108,182) per coin.
With this latest purchase, the Aquis-listed company now holds 1,275 BTC at an average acquisition cost of £78,516 ($106,719) per bitcoin, bringing its total investment to £100.1 million ($136.1 million). As bitcoin trades at $117,963, the firm is currently sitting on an unrealized gain of nearly 10%, based on market data from PRIME.
The company also maintains £31 million ($41.9 million) in cash reserves, giving it ample liquidity for future moves.
Although bitcoin has reached fresh all-time highs in U.S. dollars, it’s still 3.6% below its previous peak in British pounds, currently sitting at £86,410, compared to the January high of approximately £89,633. The discrepancy reflects recent U.S. dollar weakness relative to other major currencies.
Rapid Growth in Holdings Boosts Ranking Among Public BTC Treasuries
Just four days prior, the firm acquired 226.42 BTC for $24.4 million, pushing its total holdings past the 1,000 BTC mark. That purchase helped catapult the firm to 28th place among global public companies holding bitcoin, up from 36th earlier this month, per data from Bitcoin Treasuries.
The company is now just behind Bitdeer and closing in on the top 25.
One community member on X speculated that The Smarter Web Company could enter the top 20 within a month — or even top 15 within two weeks. CEO Andrew Webley replied, “That is certainly the plan. I’d like to get there even faster — but we’ll push forward one day at a time.”
Other Public Firms Also Piling In
Meanwhile, Japanese firm Remixpoint disclosed on the same day that it had purchased 116.72 BTC ($13.8 million), bringing its total to 1,168.28 BTC ($137 million) — placing it just behind The Smarter Web Company on the leaderboard.
From Web Design to Treasury Leadership
The Smarter Web Company continues to operate its original web design and digital marketing business, generating income from setup fees, hosting plans, and optional monthly services. Since 2023, the company has accepted bitcoin as payment and began actively implementing a Bitcoin treasury strategy in April 2025.
Backed by David Bailey and UTXO Management, the company’s 10-Year Plan focuses on expanding its customer base and using bitcoin acquisitions as a growth engine to deliver long-term value to shareholders.
UK’s Bitcoin Treasury Movement Gains Steam
While U.S. companies like Michael Saylor’s MicroStrategy still lead the charge globally, a new wave of UK-based BTC treasury firms is emerging.
One such company is Tao Alpha, soon to be renamed Satsuma Technology (SATS). It plans to allocate up to two-thirds of its reserves to bitcoin, with a £100 million ($137.5 million) private offering expected to close by August 1. Henry Elder of UTXO Management recently joined as a non-executive director.
However, this dual support from UTXO has caused controversy among investors in The Smarter Web Company, who voiced concerns about “market cannibalism” and questioned the strategic alignment.
Despite the criticism, The Smarter Web Company remains the largest BTC treasury firm in the UK, ahead of:
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Phoenix Digital Assets with 247 BTC ($29.1M)
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Coinsilium with 74 BTC ($8.7M)
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CoinShares (based in Jersey) holding 236 BTC
Stock Performance Surges Then Pulls Back
The Smarter Web Company, listed on the Aquis Stock Exchange (ticker: SWC) following a reverse merger, saw its stock skyrocket nearly 20,000% to £605 after revealing its bitcoin strategy. The price later corrected, falling to a low of £192.66 before rebounding.
As of Friday, SWC is trading at £384, up 1.8% on the day and 15% over the past five days, according to TradingView.
