Chiara Bianchi
POP Culture Group (NASDAQ: CPOP) has officially entered the crypto market with the launch of a strategic Bitcoin reserve. The China-based entertainment company confirmed on Wednesday that it had acquired 300 BTC valued at approximately $33 million, marking the first step in its digital asset strategy.
The firm revealed that this purchase is only the beginning of a larger plan to establish a diversified cryptocurrency fund pool. Alongside Bitcoin, the portfolio will include Ethereum (ETH) and an emerging altcoin known as BOT.
According to the company’s statement, future token selections will be evaluated based on four main principles:
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Strong investment potential and growth prospects
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Strategic alignment with corporate goals
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Relevance to the Web3 pan-entertainment sector
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Projects led by reputable artists and creators
CEO Outlines Vision for a Web3 Entertainment Ecosystem
POP Culture Group’s CEO Huang Zhuoqin emphasized that the move is part of a broader ambition to build a global Web3 pan-entertainment super ecosystem.
He stated: “Entertainment will evolve from temporary emotional experiences into sustainable digital assets with long-term value.”
Industry Trend: Entertainment Meets Digital Assets
The company is not alone in this strategy. TRX treasury firm, backed by Justin Sun, recently rebranded as Tron Inc. after merging with Nasdaq-listed SRM Entertainment, further underscoring the growing connection between entertainment and blockchain adoption.
Market Reaction to CPOP Stock
The news sparked strong trading activity. CPOP stock opened at $2.11, a sharp rise of more than 40% compared to Tuesday’s close of $1.36. However, gains were short-lived, with the price retracing back to near $1.36 later in the session, according to Google Finance. Still, the stock remains up more than 55% over the past month, signaling sustained investor interest.
