Polychain Capital, one of the most influential names in crypto venture capital, has taken the lead in a $110 million financing deal to support a new treasury initiative centered on BERA, the native token of the Berachain blockchain.
Other notable participants in the round include Blockchain.com, Kraken, CitizenX, dao5, and North Rock Digital, according to an official announcement released Monday.
In a significant corporate move, Nasdaq-listed Greenlane Holdings (GNLN) announced a private investment in public equity (PIPE) deal to acquire BERA tokens. The firm stated that BERA will become its primary treasury reserve asset, underscoring growing institutional interest in the Berachain ecosystem.
Greenlane expects to raise $50 million in cash or equivalents and $60 million worth of BERA tokens—either locked or unlocked—through the sale of Class A shares and pre-funded warrants priced at around $3.84 each. The company plans to acquire the tokens both through open-market and over-the-counter transactions.
Following the announcement, GNLN shares surged over 65%, hitting a high of $6.35 from an opening price of $3.85, before stabilizing at a 14% daily gain, according to Yahoo Finance data.
The BeraStrategy Team and Vision
The new initiative, dubbed “BeraStrategy,” will be led by Chief Investment Officer Ben Isenberg. Joining him are Virgin Gaming co-founder Billy Levy and Bruce Linton, the former executive chairman of Canopy Growth Corporation, who will now serve as chairman of BeraStrategy.
Their combined expertise aims to establish Berachain’s token as a strategic reserve asset, aligning traditional finance mechanisms with decentralized blockchain infrastructure.
Berachain’s Growth and BERA’s Market Performance
Launched in February 2025, Berachain operates as a Cosmos-based, EVM-compatible Layer-1 blockchain, utilizing an innovative Proof-of-Liquidity (PoL) consensus model that incentivizes liquidity providers across DeFi applications.
Despite recent market turbulence, BERA has climbed over 10% today, trading around $2.05, according to PRIME’s price page. However, the token still sits near its all-time low, well below its record high of $14.83, which it reached shortly after Berachain’s mainnet debut earlier this year.
 
  Daniel Walker
Daniel Walker 
  
 