Lucía Peña
Norway-based crypto company K33 has officially launched a Bitcoin-focused treasury strategy, securing 60 million SEK (approximately $6.2 million) to fuel its ambitious crypto-driven roadmap.
In a statement released on Wednesday, K33, which is listed on the Nasdaq First North Growth Market, revealed it raised the funds through a combination of new share issuances, warrants (SEK 15 million), and convertible debt financing (SEK 45 million).
CEO Torbjørn Bull Jenssen emphasized the firm’s strong belief in Bitcoin’s role in the future of global finance:
“We view Bitcoin not only as a powerful long-term investment, but also as a strategic asset that will enable us to strengthen our balance sheet and broaden our service offerings,” Jenssen noted.
He also mentioned that the company is modeling its approach on proven strategies from across the crypto industry, signaling a disciplined and informed growth plan.
BTC Holdings to Power Lending, Margin Improvements, and New Products
K33’s newly launched Bitcoin treasury strategy isn’t just about holding digital assets. The company aims to unlock advanced product capabilities, including:
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Improved trading margin efficiencies
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BTC-backed lending services
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Expansion into new digital financial products
The company said this marks the beginning of a new phase in its product roadmap.
Explosive Revenue Growth Fuels Confidence
K33’s bold Bitcoin strategy follows a strong financial performance. In Q1 of this year, the company reported SEK 450 million ($46.6 million) in revenue—a 200% increase compared to the same period last year.
Following the Footsteps of Corporate Bitcoin Giants
K33’s Bitcoin accumulation mirrors similar strategies from major players such as Strategy and Japan’s Metaplanet. However, Strategy’s BTC acquisitions have recently slowed due to narrowing premiums on its MSTR shares and intensifying corporate competition, noted K33 Head of Research Vetle Lunde in a report this week.
At the time of writing, Bitcoin is trading at $107,971, down 0.9% in the past 24 hours, according to PRIME.
