James Richardson
In a bold move signaling the next phase of its corporate strategy, Metaplanet, Japan’s prominent Bitcoin treasury firm, is transitioning from stockpiling BTC to leveraging its holdings for strategic acquisitions.
After spending months amassing thousands of Bitcoins, the company now plans to use these digital assets as collateral for raising capital, paving the way to purchase revenue-generating businesses. CEO Simon Gerovich recently revealed to the Financial Times that Metaplanet is entering what he calls a “BTC gold rush” phase.
“The goal is simple,” said Gerovich. “Acquire as much Bitcoin as possible, reach escape velocity, and use it to fuel aggressive expansion.”
A Two-Tier Strategy to Disrupt Traditional Finance
Metaplanet’s roadmap consists of two key stages. First, build a massive BTC reserve. Second, unlock financing by leveraging BTC as a high-value collateral asset—much like how corporations use government bonds or stock holdings to access credit.
Gerovich envisions banks eventually accepting BTC deposits in exchange for “attractive financing terms,” enabling the firm to acquire profitable companies, especially those operating in digital banking and financial services.
Inspired by MicroStrategy, but Without the Debt Risk
Although the firm’s blueprint draws parallels with Michael Saylor’s MicroStrategy—the largest institutional Bitcoin holder—Metaplanet is taking a different financing path. Instead of issuing convertible debt, the company raises capital through stock warrants and bond offerings, avoiding the pressure of future repayments.
“We have no intention of selling our BTC,” Gerovich emphasized. “And we’re not interested in debt that comes due in a few years.”
$238M Bitcoin Buy Marks Company’s Largest Investment Yet
Just a day before these comments, Metaplanet made headlines with its largest BTC acquisition to date, purchasing 2,205 BTC for 34.49 billion yen ($238 million). This move boosted its total holdings to 15,555 BTC, all acquired through a structured mix of warrants and bonds.
Once a hotel management business, Metaplanet pivoted to BTC in 2024, and has since risen to become the fifth-largest corporate BTC holder in the world. With more than $1.6 billion invested in BTC so far, the firm aims to hold 1% of the total BTC supply—roughly 210,000 BTC—by 2027.
