Daniel Walker
In a groundbreaking step for Brazil’s financial sector, publicly traded fintech firm Méliuz has officially embraced a Bitcoin treasury strategy, marking it as the first company in Brazil to take such a position.
The announcement came Thursday after a shareholder vote overwhelmingly supported the shift. Chairman Israel Salmen confirmed the decision via a post on X, stating that the approval marks a new chapter in the company’s financial roadmap.
Following the decision, Méliuz purchased 274.52 BTC for approximately $28.4 million, acquiring the digital assets at an average price of $103,604 per coin. This brings the company’s total BTC holdings to 320.2 BTC, valued at over $33.3 million based on current market prices.
According to Méliuz, the aim is clear:
“A Bitcoin treasury company’s core objective is to gradually grow BTC exposure in a way that enhances long-term value for shareholders by leveraging cash flow, corporate frameworks, and capital markets.”
Stock Price Soars 116% Since First BTC Purchase
Méliuz made its initial Bitcoin acquisition on March 6, and since then, its stock price has surged by 116%, climbing from $0.68 to $1.47, as per Google Finance. This mirrors the performance seen in companies like Strategy (formerly MicroStrategy) and Metaplanet, both of which saw significant gains after adopting BTC treasury models.
Trend Grows Among Public Companies
The move by Méliuz reflects a broader trend among publicly traded firms seeking to diversify their corporate treasuries with crypto assets.
DayDayCook (DDC Enterprise Limited), a New York-based digital media company, also entered the space on Thursday with a purchase of 100 BTC, outlining an ambitious plan to hold 500 BTC within six months and 5,000 BTC within three years.
Some companies are going further, integrating Ethereum (ETH) and Solana (SOL) into their treasuries as well—signaling a maturing strategy around digital asset diversification.
