Japanese fashion giant ANAP has officially entered the Bitcoin investment space, announcing the acquisition of ¥10 billion ($70 million) worth of BTC. This strategic move follows the footsteps of BTC-heavy firms like MicroStrategy and fellow Japanese entity MetaPlanet, signaling a rising wave of corporate crypto adoption in Japan.
In its official press release, ANAP emphasized that the decision was part of a broader investment strategy approved by its Board of Directors. The company expressed confidence in BTC’s long-term value potential, particularly as a global asset that is increasingly being compared to gold and the U.S. Dollar.
Bitcoin Seen as a Hedge Against Yen Weakness
ANAP highlighted its belief in Bitcoin’s growing role in the global financial system, asserting that BTC’s adoption trajectory is “irreversible.” The company also noted that BTC could offer a hedge against potential depreciation of the Japanese Yen, with room for substantial value growth over time.
This move aligns with strategies seen from other Japanese companies like MetaPlanet, which recently issued $10 million in zero-interest bonds to purchase additional BTC—further reinforcing the trend of institutional investment in the crypto space.
MicroStrategy Remains the BTC Kingpin
While ANAP’s investment is notable, MicroStrategy still leads the pack when it comes to BTC accumulation. The company, led by Michael Saylor, recently bought 3,459 BTC for $285 million, bringing its total holdings to 531,644 BTC—acquired at an average price of $67,556 per coin, totaling $35.92 billion.
Such large-scale acquisitions are reinforcing institutional confidence in BTC, potentially setting the stage for broader corporate FOMO (fear of missing out).
Is Bitcoin Preparing for a Major Breakout?
As ANAP joins the list of BTC-buying corporates, technical analysts are also eyeing bullish signs on BTC’s chart. According to Titan of Crypto, a well-followed crypto analyst, BTC recently broke out upwards after a brief fakeout to the downside on the 1-hour timeframe.
The analyst identified key resistance targets at $85,500 and $86,400, though he cautioned that traders should stay alert for potential market traps.
In a follow-up analysis, Titan noted that the current bounce remains intact as long as BTC stays above the weekly 50 EMA. If momentum holds, his chart projects a possible rally to $123,000, marking a significant upside for bullish investors.