GameStop, the well-known American video game and electronics retailer, has officially entered the world of digital assets, confirming the acquisition of 4,710 Bitcoin in a statement published on X (formerly Twitter) on May 28.
This announcement marks the companyโs first confirmed investment in Bitcoin, aligning with prior speculation about GameStopโs strategic pivot toward crypto-backed assets.
Strategic BTC Move Follows Debt Financing Plans
The company had previously hinted at a move into Bitcoin back in March 2025, when it revealed plans to fund the crypto purchase through a $1.3 billion convertible note offering. That financing plan was part of a broader strategy to diversify its asset base and explore alternative investments.
Reports from February 2025 had already suggested GameStop was looking into cryptocurrencies as a potential new direction. Now, the company has officially made that move.
Market Responds as GameStopโs Crypto Interest Grows
The stock market has reacted positively to the crypto news. Shares of GME rose by 12% following the initial Bitcoin investment reports in March. A previous round of speculation around GameStopโs BTC involvement had driven an even larger 18% jump in its stock price.
As of May 27, GameStop shares closed at $35, and climbed to $36.30 in pre-market trading by the time of publication. Over the last month, the stock has gained approximately 30%, bringing its year-to-date performance up by nearly 10%, according to data from TradingView.