Daniel Walker
In March 2025, global Google search interest for “Bitcoin” hit a score of 34, marking the highest level so far this year. According to Google Trends, this data is measured on a scale from 0 to 100, where 100 represents peak interest, which for Bitcoin occurred in December 2017.
This March figure marks a notable 26% increase compared to February’s score of 27 and January’s 31. The rebound follows a steady decline in search interest that began in November 2024, hinting at a possible renewal in retail curiosity for the top cryptocurrency.
Ethereum Interest Also Rises, Though More Modestly
Google searches for “Ethereum” also saw a modest bump, climbing to a score of 19 in March, up from 16 in February. While Ethereum’s search interest remains subdued compared to past cycles, this increase represents the asset’s highest monthly score in 2025.
Ethereum’s search data is also based on Google’s relative scale, with the all-time high (100) set back in May 2021.
What’s Fueling the Renewed Curiosity in Bitcoin?
The uptick in Bitcoin-related search activity may stem from rising economic and geopolitical tensions. One possible driver is the new U.S. tariff policy introduced earlier this year, which may have reignited Bitcoin’s narrative as a “store of value” or “digital gold.”
Supporting this theory, the Bitcoin-to-S&P 500 (BTC/SPX) ratio has surged over 8% since the April 2 “Liberation Day” tariff announcement, indicating growing investor preference toward non-traditional assets during uncertain times.
Gold Still Dominates as a Safe Haven Asset
Despite Bitcoin’s renewed momentum, traditional safe haven assets like gold still appear to dominate during times of macroeconomic stress. Since “Liberation Day,” both the Gold-to-Bitcoin (XAU/BTC) ratio and the Gold-to-S&P 500 (XAU/SPX) ratio have climbed by approximately 8% and 10%, respectively.
This suggests that while crypto interest is increasing among retail investors, gold remains the preferred hedge amid economic turbulence.
