James Richardson
Aurora Mobile (Nasdaq: JG) announced on Tuesday that its board has authorized an investment of up to 20% of its cash reserves in cryptocurrencies. This initiative is part of the companyโs treasury management strategy to diversify its assets and expand its role in the evolving digital economy.
According to the official press release, this move aims to enhance the value of Auroraโs holdings and deepen its participation in global markets, partnerships, and ecosystems.
Why Aurora is Entering the Crypto Space
“We view this as a measured step towards modernizing our treasury practices,” stated the company in its announcement. The digital assets to be targeted include Bitcoin, Ethereum, Solana, Sui, and other promising cryptocurrencies.
Weidong Luo, Chairman and CEO of Aurora, emphasized that this initiative will not only add low-correlation digital assets to the companyโs portfolio but also enable Aurora to align with global advances in financial technology.
Strong Market Position Amid New Developments
Importantly, Aurora stated that this shift will have no impact on its core business operations or growth plans. Founded in 2011, Aurora Mobile is a leading player in customer engagement and marketing technology services in China, specializing in AI and cloud computing.
As of Tuesday, Auroraโs stock rose 4.78% to $11.01, and its total market capitalization stands at approximately $66.9 million, making this bold foray into the cryptocurrency space a pivotal step in its longโterm growth and innovation journey.
