Chiara Bianchi
In a bold move to advance Bitcoin adoption in corporate finance, Animoca Brands has agreed to allocate up to $100 million worth of Bitcoin to support the expansion of DDC Enterprise’s recently initiated digital asset treasury. The collaboration was formalized through a non-binding memorandum of understanding, signaling a significant step forward for both firms in the Web3 and digital currency ecosystem.
As part of the agreement, Yat Siu, co-founder and executive chairman of Animoca, will take a seat on DDC’s Bitcoin Visionary Council, contributing strategic insights and helping to shape the food company’s Bitcoin-centric financial strategies.
DDC Doubles Down on Bitcoin Treasury Growth
DDC Enterprise, the company behind the popular DayDayCook brand, had previously secured $528 million in capital aimed at enhancing its Bitcoin reserves. As of July 7, DDC held 368 BTC, valued at approximately $43.3 million, reflecting a 48.3% increase in Bitcoin yield since its prior acquisition in mid-June.
Company founder and chairwoman Norma Chu emphasized the significance of this partnership, stating:
“Our collaboration with Animoca is a pivotal milestone, uniting our shared vision to cement Bitcoin as a foundational monetary asset. With Yat Siu on board, our Bitcoin Visionary Council gains world-class expertise to guide the direction of our treasury strategy.”
Bitcoin’s Market Surge Adds Momentum
At the time of writing, Bitcoin (BTC) is trading at $117,600, following an intraday high of $119,000 — a fresh all-time peak. According to data from PRIME, the digital currency generated over $82 billion in 24-hour trading volume, underlining the global momentum behind Bitcoin.
Mutual Benefits for Web3 and Bitcoin Ecosystem
Yat Siu commented on the partnership’s broader implications, saying:
“Working with DDC allows us to showcase the real-world value of blockchain innovations. Together, we aim to push the boundaries of corporate Bitcoin adoption and maximize the utility of our digital assets.”
With headquarters in New York, Hong Kong, and Shanghai, DDC Enterprise continues to expand its influence across both the culinary and crypto-financial spaces. On the day of the announcement, DDC’s stock (NYSE: DDC) jumped 12.4%, trading at $12.10 per share.
