Chiara Bianchi
Digital adtech company Thumzup Media (ticker: TZUP) announced on Wednesday that it plans to explore integrating Dogecoin (DOGE) as a new payout option for users of its Thumzup app, which rewards individuals for sharing authentic promotional content about advertisersโ products.
According to the companyโs press release, enabling Dogecoin payments would allow Thumzup to bypass traditional banking systems, lower transaction fees, and enable near-instant cross-border micro-payments for creators.
โWe see Dogecoin integration as a major milestone in our mission to build a scalable and frictionless rewards ecosystem,โ said Robert Steele, CEO of Thumzup Media. He added that if the initiative proves successful, it could enhance Thumzupโs unit economics and attract a wider audience of crypto-savvy content creators.
The company said faster settlement times could improve user satisfaction and engagement, while Dogecoinโs structure aligns naturally with its pay-per-post business model. Any implementation of the DOGE-based rewards system will be gradual, depending on technical validation, regulatory clearance, and pilot testing outcomes.
Expanding Crypto Treasury Holdings
As of September 30, Thumzup holds approximately 19 BTC and 7.5 million DOGE in its corporate treasury. The firm also extended a $2.5 million loan to DogeHash to help expand its Dogecoin mining operations.
Thumzup launched its crypto treasury in January with an initial $1 million investment in Bitcoin, marking the companyโs entry into digital asset holdings. Its board has since authorized a strategy to broaden its crypto exposure beyond Bitcoin and Dogecoin to include Litecoin, Solana, Ripple (XRP), Ether, and USD Coin (USDC).
Market Reaction
At the time of publication, Thumzupโs stock was down 5.3%, trading at $5 per share, while Dogecoin (DOGE) dropped 2.4% to $0.20, according to data from PRIME.
